9 Ways To Grow Your eMail List
Here’s a Quick Coaching Quiz for You | 7 Tips to Get the Most Out of Your Marketing Blog
9 Ways to Grow Your Email List
There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.
Sounds easy, right?
A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails.
What can you do about it? The answer is right in front of you. All you need is to make it easy for people to sign up and then give them a reason to fork over their email address. Here are 9 things to try.
#1: The Pop-up Opt-In
I know… I know. Pop-ups have a bad rep and if you use them improperly, they can be a real nuisance. A lot of people use pop-up blockers, and you might worry that a pop-up won’t be effective as a means of attracting new subscribers.
The key to using a pop-up effectively is to time its appearance to the moment when the person reading your content is most likely to opt in. You can run A/B tests to figure that out.
#2: The Slide-In
If you don’t like a true pop-up but like the idea of having your opt-in form appear at an opportune moment, you may want to consider a slide-in instead. They provide many of the same benefits of a pop-up without the stigma.
Your slide-in can be timed to appear at the moment when a site visitor has read a particularly relevant piece of content or finished watching a video. The timing is essential and here again, you should do some testing to determine the timing that delivers the best results.
#3: The Squeeze Page
What if you have more than one lead magnet that you want to use? It’s common for businesses, particularly those who have multiple audiences they want to target, to create multiple checklists or guides to give away. The key is connecting each visitor with the guide that’s most useful to them.
The solution is creating a separate squeeze page for each lead magnet. The sole purpose of a squeeze page is to “sell” visitors on your content and convince them to complete your lead form to get it. Think of them as mini sales pages and use direct response copywriting to get the results you want.
#4: The Header or Footer Opt-In
Perhaps you’ve tested pop-ups and slide-ins and found that they don’t work for your target audience. If that’s the case, you might want to consider putting your opt-in form at the very top of your page or at the very bottom.
The header opt-in works in the same way as the toolbar option – it will be one of the first things your site’s visitors see. A footer opt-in has the advantage of being there when a visitor has finished reading or watching your content. If they have found the content to be relevant and useful, the chances are good that they’ll be in the right frame of mind to provide an email address, so they don’t miss out on your future content. Consider something like FREE Weekly Marketing Tips in Your Inbox to capture reader’s attention and make it clear what they’ll get if they subscribe.
#5: The Exit Intent Opt-In
One of the best times to capture leads is when a visitor is navigating away from your page. They’re at the point where they have finished reading your content and are, in theory, primed for a request to get additional content from you for free.
Exit intent opt-ins can be in the form of a pop-up. They appear when the user either hits the back button or tries to close out of the page. Like pop-ups, exit intent opt-ins can be used in a bad way. For example, some sites don’t allow visitors to leave without opting in. That’s not a good idea because it can frustrate visitors at the moment you want them to provide an email address.
#6: Blog Sidebar
If you’ve got a blog that gets a decent amount of traffic, you can use its popularity to attract more subscribers for your list by adding a subscription sidebar to the main blog page. With a sidebar, people who read your posts have an easy way to see more of your content.
Your opt-in could allow people to get updates when you post new blog content and receive coupons and offers. Just make sure to specify what opting in means, so people know what they’re getting.
#7: The Comment Check Box
If you have a blog, then you may want to consider adding a subscribe checkbox in the comment field. People who do this usually put it at the bottom next to or directly beneath the Post Comment button, which makes it impossible to miss.
This option is particularly effective if you’re already requiring visitors to enter their email if they want to leave a comment. The checkbox adds a subscription with a single click – what could be easier?
#8: Ecommerce Opt-Ins
The final option you may want to consider is giving people a way to opt-in on your eCommerce site. Two examples are these:
n Show a pop-up offering a coupon or discount code for people who opt in
n Include a checkbox on your purchase page for people to opt-in after buying your products
People who have visited a sales page or bought a product are likely to be in the right frame of mind to want to hear more from you – so you might as well make it easy for them to do so!
Building your email list is essential if you want to grow your business. The 9 possibilities we’ve listed here can help you do it in a way that appeals to your visitors and help you attract the leads and customers you deserve.
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Here’s a Quick Coaching Quiz for You
As an online marketing coach, which do you think would be easier:
A: Taking someone who is earning $1000 a month and showing them how to earn $10,000 a month
B: Taking someone who is earning nothing online and showing them how to earn $500 a month
As you’ve probably guessed, the answer is “B”.
But why is that true?
Because someone who is already earning $1000 a month likely has systems in place to earn money. They have a squeeze page and maybe a website, they have one or more products to promote and they have a means of driving traffic and a list they can contact.
Most of all, they KNOW that $10,000 a month is an attainable goal because they’re already earning $1000 a month.
They believe it can be done.
But the person who is currently earning nothing likely has no online marketing infrastructure in place. They probably don’t have a list or an audience and they might feel overwhelmed and unsure of what to do and how to do it.
More importantly, they’re not entirely convinced online marketing is even REAL – at least not for them.
They don’t yet believe they can do it.
They want to believe, but their doubts are so great that it’s easier for them to think online marketing works only for other people and never for them.
If you take someone who is earning $1000 and show them how to earn $10,000, they will be happy.
But if you take this person who is earning nothing and show them how to make $500 a month, they will think you are a SUPER STAR and they will love you for it.
And if by chance you are not yet earning anything online yourself, then let me ask you this:
Do YOU believe you can earn a full-time income online? Because if you have doubts, it will be that much more difficult for you to find success.
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7 Tips to Get the Most Out of Your Marketing Blog
Starting a blog can be fun and very profitable, if you know what you’re doing. The concept of a blog is simple. It’s just a place where people in your niche visit to get information and value.
The more up-to-date your blog is, the more repeat visitors you’ll have… and the better your content is, the higher your retention rate will be. The internet is a noisy place and these days many people have the attention span of a housefly.
Keeping them on your blog will require some effort on your part and a few tips too.
1. Build a list
Have an opt in form on your blog that will allow visitors to sign up for a freebie or something of value that they can use. Their email address will be added to your autoresponder and you’ll be able to contact them at regular intervals to mention about your latest posts or offers that you think they’d love.
2. Ask for suggestions
Your blog can be like a community. Make a post asking your reader what topics they’d like you to cover. You can even email your list and ask them to reply you with suggestions.
These suggestions will be exactly what your audience is looking for and you just need to write blog posts on topics that were mentioned. You can be sure that the content will be relevant and caters to your niche accurately.
3. Monetize it
You may wish to add advertising from platforms like Google AdSense or Taboola or any of the other ad platforms that will share the ad revenue with you. This will earn you an income, and cover the costs of running the blog.
Any extra money over and above your costs will be pure profit. You could also promote affiliate products and earn heftier commissions. Generally, affiliate commissions will exceed whatever you could earn from advertising.
You’ll have to decide which option to go with, or if you want to use both.
4. Sell your own products
This is without a doubt the most profitable option of the lot. Selling digital products will earn you the most profit because of the low cost of delivery. If you’re selling tangible items like print-on-demand t-shirts, mugs, caps, etc. these can make you money too.
You could always recruit affiliates to promote your products too. Split the sale with them and make more revenue from your affiliates’ efforts.
5. Have interesting titles
The titles of your blog post must be attention-grabbing. As much as people moan about clickbait, these types of titles still get the clicks. So, make your titles interesting enough to get the clicks… and your content valuable enough to keep them hooked.
6. Use guest posts
You could also use guest posts from other content creators on your blog. Many excellent writers would willingly write a blog post for you in exchange for a link back to their site. This will save you time and effort and you’ll not need to write as many blog posts.
7. Inject your personality
You are the face of your blog. Inject your personality into it. People follow other people. Humanize your blog. Share stories, photos, jokes, anecdotes and so on. This will keep your blog lively and interesting.
Follow these 7 points and your blog will be THE place to hang out for many people. You’ll build authority and have a loyal following. That’s exactly what you want.
More Next Week https://martynbrown.com
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